A Picture Says A Thousand Words…
And it might even generate 1000 fans if it’s done well.
It used to be that a picture of an artist was your first and maybe only clue as to what their music would sound like once you got that record home and onto the turntable. You would walk into a record store, dig through the bins, look at posters on the wall and buy what looked the coolest to you. There were no online previews, Youtube, Amazon etc. Artists had to look right and have the music to back up the look…and you know what, it’s still the same today.