Urban Mastermindz is an American hip hop, musical collaboration between multi-instrumentalist hip hop producer Urban 01 (Enrique Mendoza) from Guatemala, southern rapper Cre’zie (Jeremiah Sahli) and rapper and producer Tha Author (Sergio Mendoza), UMZ was formed in early 2009, under the record label seal of So Serious Entertainment and under the executive producer Enrique Mendoza. Urban 01 first entered the scene with spanish hip hop group Alter Ego, formed by him and So Serious Ent. artist Big James, in the pursuing of his career he relocated to Orlando, FL, to finish his studies in the Film Industry, while there him, his brother Tha Author, present VP and Business Manager for the label and VP and A&R for the label Cre’zie decided to form UMZ, they first collaborated together for the song ‘Give ’em Some’ by Alter Ego ft. Cream of the Crop, where Urban 01 was part of Alter Ego and Cre’zie and Tha Author were part of Cream of the Crop. The desicion of developing this new project came, on a meeting one day, where they decided that they needed something with fresh music and lyrics based on the day to day life of their members, something that anyone could relate to, even if that someone is a upcoming artist, or just a music listener. UMZ’s first full length album is under development, it has been temptatively named ‘Based on a True Story’, hoping to release it August 2009, the album according to Cre’zie’s statement in early february ‘we want to make the album real, talking about things that happen to people all around the circle, not about money, not about where you even if you are on the top already, but of the struggle you encounter whenever you want to get there’.
Urban Mastermindz
Where can we hear your stuff? You can hear it either on the myspace profile or on the website or even on reverbnation.com/urbanmastermindz
How did you get that name? We wanted to give our group a name that represented in every aspect what we do, we thought urban Mastermindz was the perfect fit for it, taking a different approach to our music and trying to combine all genres with hip hop.
What has been your biggest accomplishment? We are about to finish our first full length album
What has been your most difficult challenge? Well get ourselves out there, between school and trying to be a full time artist
What makes you different? What makes us different is that we try to combien real stuff, with fun stuff, in a mixture of hip hop and other genres, but not in a real underground level, we try to make it on a mainstream level
What projects are you working on? A Mixtape and our first full length album
Where are you from originally? Urban Mastermindz is conformed by three members
DJ Urban 01 – Producer/DJ originally from Guatemala
Cre’zie – Lyricist originally from Louisville, KY
Tha Author – Originally from Burbank, CA
How Long have you been making music? For almost 6 years but as a group we have like 3 months
What artists inspire you? Evidence
Atmosphere
Eminem
Method Man
Nappy Roots
Timbaland
Dr. Dre
Jurassic 5
Dilated People
Common
Kanye West
How would you define your style of music? Hip Hop/Experimental
Who are some artists that you have worked with? Nappy Roots
Alter Ego from Guatemala
Who would you like to collab with? Method Man
Evidence
Atmosphere
Common
N.E.R.D.
Kanye West
Lupe Fiasco
Kid Cudi
Where do you see the future of music? Mainstream and on the top
Where do you see yourself in 1 year? Making tours all across America
Describe yourself in one word: mastermindz
Web Site URL: http://www.thisissoserious.com/urbanmastermindz
MySpace URL: http://www.myspace.com/urbanmastermindz
Management Contact Info: [email protected]
Any shout outs? Nappy Roots
Big James
Haize Omaley
So Serious Ent.